#Best business intelligence applications free#
This includes Google Analytics, Data Studio and a range of other tools – and many of these have highly-capable free versions, much like Google Analytics. Google Marketing Platform is the complete suite of analytics and optimisation tools developed by Google to help you improve the performance of your website and Google Ads strategy. This is an important distinction to understand but it’s also worth knowing that the line between analytics and business intelligence platforms has blurred a lot over the years and most enterprise options offer a certain amount of both – which is why we’re looking at analytics and business intelligence in this article. And the simple answer is that where an analytics tool collects and presents data for analysis, a business intelligence tool uses a broader range of business data to predict trends and outcomes. What might be less obvious is how a business intelligence platform differs from an analytics tool like Google Analytics. If you’re reading this article, you’re probably already familiar with Google Analytics, so I’m not going to go into too much detail about this.
The kind of analytics platforms we’re looking at in this article are web analytics tools that collect varying amounts of traffic and website performance data – anything from user location and device type to page visits and conversion rates.
#Best business intelligence applications software#
Strictly speaking, an analytics platform is a piece of software that collects analytical data and presents it in visual formats so that human users can make sense of the data, compare reports and spot trends.
Analytics vs business intelligence – what’s the difference? So that gives you an idea of what we’re looking at in this article but let’s just take a moment to clarify the difference between an analytics and business intelligence platform – just so we’re 100% clear on what we’re talking about. Here’s a quick preview of the analytics and business intelligence platforms we’re looking at today: That said, if you’re looking for a free or affordable option, KlipFolio, WhataGraph and, of course, Google Analytics are the unanimous recommendations – it’s just not in the scope of this article. And, while Google does earn a place on our list, we’re talking about an advanced suite of tools designed for enterprise businesses. We’re only focusing on the very best analytics and business intelligence platforms in this article. We’re not going to look at Google Analytics or any free alternatives in this article.
Which platforms are we looking at in this article? You can utilise this in your business to gain a competitive advantage and ensure you’re making the correct decisions – but first, you’ll need to decide what platform works for your use case. This enables them to better visualise their data and make more informed data-driven decisions. So, in this article, we’re looking at the best analytics and business intelligence tools available right now, but firstly: What is a Business Intelligence platform?Ī business intelligence platform is a system to help businesses analyze and understand large quantities of data at a time. In fact, it’s not even Google’s most powerful option. With a free tool like Google Analytics offering one of the best analytics platforms on the market, it’s easy to understand why so many businesses never explore alternatives or more powerful options.Īccording to data from W3Techs, Google Analytics has a whopping 84.1% market share of traffic analysis tools but this doesn’t mean it’s necessarily the best analytics platform on the market.
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